Working closely with the founders, I helped build a visual identity that truly embodies their vision and what Mentality stands for: a welcoming, high-calibre academy grounded in professionalism, discipline and community. A place where tradition meets evolution, and where every student is empowered to grow on and off the mat.

From the typography to the layout system, the identity borrows from contemporary and editorial design, maximalist, stark, and confident. Because Mentality isn't just about performance; it's about presence. It's about creating a feeling the second you step through the doors, one of focus, belonging, and purpose.

The result? A clean, bold and intentional brand that cuts through the noise. One that mirrors the energy of the academy, the calibre of its instructors, and the vision of its founders. A new kind of jiu-jitsu institution with a visual system that doesn't just match the standard, it raises it.