When LDR Health came to Hover Creative, they had the experience and the network. What they didn't have was brand equity. And in healthcare, that matters. The brand needed to feel credible the moment you encountered it, carrying the same level of clarity and composure the industry demands.

I developed a logo rooted in connection, reflecting the role LDR plays between healthcare professionals and the products they rely on. That thinking carried through into a subtle pattern system and modular framework that keeps the identity cohesive across every touchpoint.

I deliberately stepped away from the predictable sea of blue and introduced green as a controlled highlight. It connects to health and growth, and when used with restraint it gives the brand distinction without overpowering it.

For a founder led business stepping into a competitive medical space, that level of clarity makes a difference. It gives them something solid to stand on while they build the reputation around it.