At their ten year mark, Evoque Interiors needed a brand that could keep pace with the scale and ambition of their work. Their identity had grown dated and safe, failing to communicate the bold, creative voice that sets the studio apart. The challenge was to develop a rebrand that would not only reposition Evoque but also make a clear statement in a crowded, competitive market.

My solution drew from editorial design and high-end fashion publishing. The custom wordmark splits into EVO and QUE to frame imagery and messages, reinforcing the idea of creating space with precision.

I paired this with a daring colour palette, strong grid systems, and a confident, edgy tone of voice. The result is a brand that feels premium, distinctive and immediately recognisable across every touchpoint.

The transformation gave Evoque an identity with presence and clarity. They now stand out from competitors who rely on "real estate" aesthetics, instead speaking directly to discerning clients who value boldness and originality.